© 2018 Direct Line (DL)

John Friesen

Founder & Chief Executive Officer

John founded the Company in 1997 as a premier provider of design, build and install services for all data and voice communications, structure cabling systems and fiber optic installations. Over the period, John grew the Company significantly as a global IT services company providing system design, integration, installation and managed services for well-known hyper scale technology companies and global data centers. Today, as a CEO, John continues to be involved in all aspects of the business and keeps customer service and quality as the top priority for the company.

Ignacio del Rio

Executive Vice President 

Ignacio joined the Company in 2007 with 25 years of experience in  operations, design & engineering, sales, business development with Systems Integration companies. Ignacio manages global operations, safety, project management and key customers accounts. Ignacio has created operational efficiencies and added several key strategic accounts that gained market share and led to significant growth and profitability. Prior to Direct Line, Ignacio held executive positions in various system integration companies with full P&L responsibilities. Ignacio holds Associate Degree in Aeronautics and in Architectural Design from College of San Mateo.

Michael Misuraca


Michael joined the Company in 2017 with wide variety of experience and expertise in sales, marketing and corporate operations and very instrumental in the growth of the Direct Line. Michael manages sales, marketing, corporate communications, legal, facilities and corporate operations. Prior to Direct Line, Michael held executive positions in various telecommunications companies. Michael’s undergraduate work was in Business Administration and Management at West Valley College in California.

Mike Vaishnav

Chief Financial Officer

Mike joined the Company in 2018 and brings an extensive financial leadership and acumen to the Direct Line. Mike manages finance, accounting, treasury, tax, investor relations, human resources, information technology and procurement functions. Prior to Direct Line, Mike worked as a Senior Vice Corporate Finance & Treasurer and Senior Vice President Finance & Corporate Controller at Synnex Corp. (Fortune 200 Company). During his over 13 years of tenure at Synnex, Mike has managed financial planning & analysis, global treasury, global tax, global controllership, investor relations and M&A functions. Prior to Synnex, Mike held various finance leadership positions at eBay, Solectron, other technologies companies and public accounting. Mike is licensed CPA in California and holds Law degree, Master degree in Business Administration & Accounting, Bachelor degree in Accounting and Diploma in Taxation from M.S. University, India.

Mark Sawyer

Chief Operating Officer

Mark joined the Company in 2008 with over 25 years of operations, management, sales and quality assurance experience. Mark manages Asia Pacific business, corporate strategies & initiatives, quality and training. Prior to joining Direct Line, Mark was President and CEO of MAS Solutions Group and CEO/Founder of Massive Technology Corporation. Over his career, Mark held various executive and leadership positions with various technologies companies. Mark’s undergraduate work was at Santa Clara University School of Sciences. Mark is a regular lecturer at Argosy University. Mark is both a Six Sigma Black Belt Trainer, Certified ISO 9000 Trainer and Certified Process Management Trainer. Mark also holds a California Finance Lender Law license.

Mike Janes

Vice President, Sales and Business Development

Mike joined the Company in 2011 with two decades of sales and business development experience. Mike manages sales and business development functions and grew business significantly

in last several years. Prior to Direct Line, Mike held various sales and business development positions in Silicon Valley companies. Mike holds MBA from University of San Francisco and Bachelor degree in Accounting & Finance from San Diego State University.